How it all began

Great ideas start with big dreams. In ABOUT.’s case in the mind of fashion entrepreneur Randy Hoogeweegen (1989). After he studied fashion management at Dutch TMO Fashion Business School the first scratches were made on paper. At the young age of 25 he took a long shot to bring his dream to everyday reality. After a successful crowd funding campaign, he collected all of the necessary building blocks to launch ABOUT. lifestyle for men in 2015.

ABOUT. is located on the fashion banks of the famous Haarlemmerdijk in the throbbing city center of Amsterdam. Over 120 investors helped to create the ultimate men’s store: a combination of fashion, art, lifestyle and drinks. To sum it up: all the men’s mind is about. Well, you know, most of it...